I’m rounding out our 2nd annual Shop Local holiday series today with an interview with Abby of Farm and Fable — one of my favorite shops (and shop owners!) in the South End. Be sure to check out the rest of the series here.

SouthEndShop_01Tell me a little bit about yourself and your shop, and how you got started.
Abby: I grew up in a 300 year old farmhouse with a family that loved to garden and cook so a lot of what I do is a product of my childhood and is really second nature to me. I started cooking when I was old enough to stand on a stool and stir a pot. I worked in and out of the restaurant industry over the years but took a big old detour and went to law school. I became a product liability litigator at a big law firm. It will surprise no one that for a girl happiest barefoot in a garden, gathering herbs for dinner with her big goofy dogs by her side, law firm life wasn’t a great fit. I was determined to get back in to food so I went to work for Joanne Chang at Flour Bakery. It was during that time that I worked on a concept that would allow me to combine my love of cooking, vintage and all things entertaining related. I really wanted to create a kind of clubhouse for people who are as geeky as I am about food and that is really at the heart of Farm & Fable. 

SouthEndShop_04Are there any go-to items that you offer that you always recommend for holiday gift giving? 
Abby: I love the holidays because it is the one time of year that we really embrace tradition and sentimentality. I think that a good holiday gift should be selected with an eye to either traditions you already have or new traditions you want to start. In my family, traditions always center around food. That’s why for grown-ups I suggest our handmade recipe card boxes from Belle & Union or our keepsake recipe journals from Celina Mancurti which include a page with each recipe for “Notes for Future Generations.” I just love that. For tiny chefs we have the sweetest apron sets from Oddette Williams. I love to decorate gingerbread houses with my nieces and nephews and having their own special apron makes that time seem even sweeter. 

SouthEndShop_07This is the time of year that we always need hostess gifts? What are you recommendations for the best thing to bring when attending a holiday party or visiting someone for the weekend?
Abby: A good hostess gift is like a good houseguest: helpful, pleasant to be around, thoughtful, and doesn’t take up too much space. I love the two gifts sets we have from Farmhouse Pottery. One has a great hand-thrown, hand-glazed salt pig along with Maine farmed sea salt. The other has a small hand-thrown, hand-glazed syrup pitcher along with Vermont maple syrup. They both come packaged in a reusable wooden box complete with gift card. We tie them up with a red grosgrain ribbon and they are ready for gifting. 

SouthEndShop_03You are a bit of an experts on cookbooks given the selection in your shop — what are your favorite new books this year? Any cookbooks that you always go back to for great holiday recipes? 
Abby: This fall was a fabulous season for new cookbooks. I am loving A Boat, a Whale & a Walrus from Renee Erickson. It is arranged seasonally and by menu which I really love for home cooks. I’m also really enjoying Jeremy Sewall’s New England Kitchen which I think makes a great gift for any local food lovers (or people like me who can’t stop eating at Row 34 or Lineage). 

SouthEndShop_05One of my favorite things about shopping local is the way that the community supports each other — what are your favorite places to shop in Boston? 
Abby: I am so lucky to live and have my shop in the South End. I managed to get all of my holiday shopping done in one afternoon without leaving the neighborhood. For my sister-in-law I got a cozy sweater at Flock (and one for myself). For my sister I got a sparkly fun necklace from M. Flynn. For my nieces and nephews I stopped by Tadpole for books and toys. For my mother I picked up the cutest embroidered potting apron from Niche. For my father I went to Urban Grape for a special bottle of scotch. For my brother, brother-in-law and boyfriend I went straight to Sault because Philip’s taste is impeccable. For my friends I stocked up on lip balms and lotions from Follain. I’ll swung by Olives & Grace for stocking stuffers. Of course my own list includes a few of fabulous vintage pieces from Pioneer Goods (hint, hint). 


What would you tell someone that’s thinking about shopping local this year? Any words of wisdom about why you think it’s important? 
Abby: When you shop local you aren’t just supporting the store you walk in to. Lots of local shop work with other local makers to fill our shelves. Our cutting boards are from South Boston. Our oyster knives come from Cambridge. Our copper pots and pans are from Rhode Island. Shopping with little shops like mine keeps a whole host of business afloat.

All photos credited to local Boston photographer: Bring to Light Photography.