My journey to “clean beauty” was not a drastic moment of change — I didn’t dump out my makeup bag one day and replace every single item at once. It looked more like a long and winding road, because to start, I never really considered myself much of a beauty person at all. Up until recently I’d had nearly the exact same makeup routine since high school, and my skincare routine was almost non-existent (more on that later). I’ve also never been into the clean-eating trends (oh boy, you can keep your kale, I looove myself a bag of Cheetos every once in a while). But here I am, sharing how I started to educate myself about what was in the beauty products I was using, began to make small changes and swaps in my makeup and skincare, and ultimately got on board with a brand I have been using since — Beautycounter. read more